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Introduction:DJI OM 4 The DJI OM 4 is the latest iteration of the company’s hand-held gimbal designed for smartphones. It’ll set you back a reasonable £139 and comes with a bunch of accessories, including a mini grip-tripod and two magnetic…

Launched in March 2024, the Instax Mini 99 is Fujifilm's most advanced model in its extensive range of instant photography cameras.
It "instantly" creates small 54x 86mm (2.1 x 3.4in) paper prints which emerge from the slot in the side of the camera and gradually fade into view 90 seconds after you first pressed the shutter button.

Sigma 50mm Introduction The Sigma 50mm F1.2 DG DN Art is a very fast standard prime lens for Sony, Leica, Panasonic and Sigma 35mm full-frame sensor mirrorless cameras. It can also be used on APS-C sensor mirrorless cameras, where it…

GFX 100S II The GFX 100S II is the seventh medium-format mirrorless camera that Fujifilm have released since 2019, and as the name suggests, the fourth to have a massive 100 megapixels. It uses a completely new 102 megapixel high-speed…

Launched in October 2021, the Instax Link Wide printer is Fujifilm's latest 'instant' printer.
It uses the Instax Wide format of instant film, which produces 99 x 62mm / 3.9 x 2.4in sized prints. This is the largest Instax film size currently available.

The Fujifilm X-T50 is a new mid-range APS-C sensor mirrorless camera which was first announced in May 2024 and released in June 2024.
It is the successor to the three-year-old X-T30 II model which will continue to be sold in the range for the forseeable future.

Fujifilm X-T50 vs Fujifilm X-T5 Although they share a lot of the same core specifications and features, there are some important differences between the mid-range XT50 that was released in 2024 and the flagship XT5 from 2023. So we’re bringing…

The Lumix S 28-200 mm F4-7.1 MACRO O.I.S. (S-R1428) is a versatile wide-angle to telephoto 7.14x zoom lens for the Panasonic, Sigma and Leica "L-mount" full-frame mirrorless camera system.
At the time of writing, it is officially the World's smallest and lightest full-frame mirrorless lens with an optical zoom of 7x or more.

The Sony FE 24-50mm F2.8 G (SEL2450G) is a compact, lightweight and fast standard zoom lens for Sony Alpha full-frame E-mount mirrorless cameras.
It will also work with APS-C sensor cameras with an effective increase in focal length to 36-75mm due to the 1.5x crop factor.

Luminar AI is claimed to be the first image editor which is entirely powered using artificial intelligence. Skylum's previous image editing software, Luminar 4, has been discontinued and replaced with AI, even though it is being pitched as a completely new and different product.

10 years ago, Fujifilm made the brave decision to transform themselves from a manufacturer of mainly mass-market compact cameras into a producer of high-end interchangeable lens cameras for enthusiasts and professionals.

Over the last few years Sony have mounted a strong challenge to the dominant duo of Canon and Nikon, overtaking Nikon to become the number two player.
They've largely achieved this success by concentrating on the more premium, higher end of each market - whether that be full-frame, APS-C or compact - and delivering the most high-tech product that they possibly can at that time.